I rebuild how scaling companies execute.

Every transformation begins with a realization - that the way forward demands something deeper, aligned, and focused.

If you know there is a need for change, let's talk about making it stick.

Most leaders I work with already know what needs to change. What they are missing is the confidence that it will stick. That's my work: building the change with your team, inside your organization, until it's not the change anymore, but how you operate.

Strategic Alignment. Focused Execution. Measurable Outcomes.

  • When strategy lives in decks but not in daily work, focus drifts. I distill the vision into outcome-based OKRs with the governance, cadence, and scoring discipline that keep them alive past the third quarter, and the visibility that keeps progress honest.

    Sometimes this starts further upstream, facilitating the strategy itself with your leadership team. The leaders author the choices; together we build the system that carries them through goals into execution.

    Result: One continuous line of sight from board-level goals to weekly execution.

  • Delivery slows when work fights its process. I map value streams, remove friction, and set delivery rhythms that fit your culture until the culture you're building takes root.

    Result: Faster cycles, fewer surprises, higher quality and predictability, and capacity that scales.

  • Significant initiatives slow when leaders pull in different directions. I surface the real friction points, agree on a clear sequence of moves, and set simple business rhythms that keep attention on the finish line.

    Result: One leadership voice, steady momentum, and visible gains in the numbers that matter.

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“Rob has consistently been a thoughtful, trusted advisor and a steady hand through meaningful transformation. I always have some hesitation bringing in any external consultant as there is a lot to navigate, but Rob has consistently delivered.”
— SVP, multi-year client

Rob Frohman

I derisk the change leaders already know they need to make.

Decades of engineering and transformation leadership at companies including Cisco, RSA, and Pegasystems. Since then, I've worked with forty-plus leadership teams across industries, rebuilding how their companies execute - with a systems mindset and a focus on outcomes over activity, people over process.

Proven frameworks ground my approach, but they don't constrain me. Shaped by experience, not ideology - and built inside your organization, so the operating model stays with you, not me.

Alongside the consulting practice, I coach senior executives in partnership with Sagatica.